Leadership Communication
Chapter 5
This chapter focuses on when and how to use graphics. Graphics will improve presentations and documents, and contribute to the success of your oral and written communication.
When to Use Graphics
- To reinforce the message
- To provide a roadmap to the structure
- To illustrate relationships or concepts visually
- To support an assertion
- To emphasize important ideas
- To maintain and enhance interest
“Text slides” are the staple for most presentations. The goal with any text chart is to make it as readable as possible and to make sure that it contains meaningful content.
When to Use Graphics
- To reinforce the message
- To provide a roadmap to the structure
- To illustrate relationships or concepts visually
- To support an assertion
- To emphasize important ideas
- To maintain and enhance interest
“Text slides” are the staple for most presentations. The goal with any text chart is to make it as readable as possible and to make sure that it contains meaningful content.
The fundamental graphic design principles (How to Design a Slide) are as follow
- Keep it simple but meaningful
- Have only one message per slide
- Make sure the slide title captures the “so what?”
- Select graphics that support the message
- Use shading to guide audience to the message
- Use animation only if it reinforces the message
The colors and fonts can make your presentation more effective. The selection should focus on colors and fonts that show up best when a presentation is projected
Creating meaningful and effective text layouts
- Not use too Many Words
- Use of Hanging Indents
- Using Columns
- Using Graphic Support
- Building Text Charts (if you plan to spend some time discussing)
Selecting and designing effective data charts
- Selecting the Right Type of Graph: For instance,
Using Pie to compare proportions and relative amounts U
Using Bars to convey absolute value data, relative sizes, or close comparisons
Using Histograms to show the typical or exceptional
Using Line to demonstrate trends or interactions between variables
Using Scatter Plot to illustrate how one thing predicts another
- Making the most of PowerPoint as a design and presentation tool
- Using Distracting Background
- Using Color and Animation to Convey a Message
Creating meaningful and effective text layouts
- Not use too Many Words
- Use of Hanging Indents
- Using Columns
- Using Graphic Support
- Building Text Charts (if you plan to spend some time discussing)
Selecting and designing effective data charts
- Selecting the Right Type of Graph: For instance,
Using Pie to compare proportions and relative amounts U
Using Bars to convey absolute value data, relative sizes, or close comparisons
Using Histograms to show the typical or exceptional
Using Line to demonstrate trends or interactions between variables
Using Scatter Plot to illustrate how one thing predicts another
- Making the most of PowerPoint as a design and presentation tool
- Using Distracting Background
- Using Color and Animation to Convey a Message
How to Present PPT Slides
- Check equipment and room in advance
- Introduce each slide before showing
- Avoid blocking the audience’s view
- Stop talking when you move to advance a slide
- Always look at your audience, not back at the screen or down at your laptop
- Use PPT to reinforce your message
- Focus on the presentation, not the PowerPoint
- Check equipment and room in advance
- Introduce each slide before showing
- Avoid blocking the audience’s view
- Stop talking when you move to advance a slide
- Always look at your audience, not back at the screen or down at your laptop
- Use PPT to reinforce your message
- Focus on the presentation, not the PowerPoint
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