[Leadership] Chapter 3: Using Language to Achieve a Leadership Purpose

Leadership Communication

Chapter 3

This chapter focuses on helping you to create a positive ethos through the effective use of language. As a leader, you want your audience to perceive a positive eths in your tone, to see you as confident, and to trust and believe you. The leaders can and inspire others to action through their effective use of language. You need to possess confidence not only in your knowledge on the subject but also in your ability to capture the content in the right words used in the right way. A leader should sound confident and speak with authority.It is important to know how your audience perceive the language that you use. The more you can anticipate the audience’s response and hear how you sound to others, the better you can control your tone and use it to influence your audience. Being aware of your style and tone moves you one step closer to developing a leadership style. You can learn some specific techniques to make your language more powerful and help in creating a positive ethos, that signals to your audience what you are talking about can be trusted.

Moreover, the chapter also focuses on writing concisely. writing requires practice and a critical. Clear writing is direct to the point, free of jargon, pomposity, and wordy constructions. The guidelines to help achieve greater conciseness and a style are as follow.- Avoid the passive voice-the actor should usually come first in the sentence

- Avoid expletives, such as “there is” or “it is”
- Avoid the use of prepositional idioms
- Avoid the overuse of relative pronouns
- Avoid the repetition of words and ideas
- Avoid weasel words, ambiguous noncommittal words
- Avoid the jargon
- Avoid redundancies

To sumup, correct and careful use of language in business communication is very important to your credibility as a leader, your ability to represent yourself and your company.