[Leadership] Chapter 1: Developing Leadership Communication Strategy

Leadership Communication

Chapter 1

Leaders should consider the strategy in communication. In business way, the strategy consists of determining your goals and developing a plan to acheive them. For communication, the same definition is applied. It is to decide what your purpose in communication is and the way to achieve it.

Firstly, you have to clarify your purpose. The purposes for business communication are

1. To inform-transferring facts, data, or information to someone.


2. To persuade-convincing someone to do something.


3. To instruct-instructing someone in a process.

Once you determine your specific purpose, you can begin to come up with the supporting words and ideas and explore your thoughts about the subject. The ways to help you generating ideas are:

1. brainstorming


2. Idea Mapping


3. The Journalist's questions


4. The Decision Tree

The next essential step is the communication strategy which is the plan to accomplish your purpose. In this step, you have to analyze your audiences and also organize written and oral communication effectively.